Interview · Product Management · Herkey
How would we reduce bounce rate on JFH site?
A case study written for the assessment round that was part of the APM interview process at JobsForHer
- Case Study
- Herkey
- JobsForHer
Problem
Most JobsForHer traffic arrived from social ads and then bounced. The APM assessment asked how to keep women job-seekers on-site long enough to find a role or a reason to return.
Metrics
- Target: 5% bounce-rate reduction on the JobsForHer portal
Decisions
- Treat bounce as a landing-intent mismatch, not a brand problem.
- Ship a few high-leverage page experiments before proposing new features.
Outcomes
- Hypotheses around first-screen relevance, faster path to jobs, and social-to-site continuity.
- Recommended homepage and job-list experiments rather than a full redesign as the first move.
Longer write-up
Optional long-read with extra context and narrative lives on Notion.