Shipped · Product Manager · Phenom · Sep 2025 – May 2026
How we cut ATS onboarding from 13 weeks to 5
At Phenom I owned enterprise ATS onboarding on the Talent Experience platform and cut implementation from 13 weeks to 5, with the discovery tool and automated deployments doing the heavy lifting.
- Case Study
- B2B
- HR tech
- Onboarding
- Phenom
Problem
Enterprise ATS onboarding on Phenom's Talent Experience platform took 13 weeks. Discovery was inconsistent across implementations, and too much of the deploy path was still manual, which blocked scale and made time-to-value a sales and CS risk.
Metrics
- ATS onboarding integration timeline: 13 weeks to 5 weeks
- 85% adoption of the discovery tool across enterprise implementations
- Automated product deployments via the onboarding tool to 70%, averaging month over month
Decisions
- Treat discovery as a product, not a consultant worksheet, so every implementation starts from the same structured intake.
- Automate the default deploy path and keep humans on exceptions, instead of customizing every customer from zero.
- Measure adoption of the discovery tool as a leading indicator, not only the calendar time on the last mile.
Outcomes
- Cut ATS onboarding integration timelines from 13 weeks to 5 weeks.
- Drove 85% adoption of the discovery tool across enterprise implementations.
- Increased automated product deployments via the onboarding tool to 70%, averaging month over month.
Phenom’s Talent Experience platform sells the promise of a career site and ATS that actually go live. The bottleneck was not the pitch. It was the 13-week onboarding path: discovery that lived in decks, and deployments that still needed too many hands.
I owned that onboarding product. The bet was simple: if discovery is structured and the default deploy is automated, calendar time collapses and CS stops reinventing the same integration. The mini-case above is the receipt. I am happy to walk a hiring manager through the workflow, the exception path, and what still needed a human.