Interview · Product Management · PropTech · Mar 2022

How I would design a tenant-landlord product

Designing a tenant–landlord relationship app for the PropTech space — from pain points and wireframes through GTM, monetization, and AARRR metrics.

  • Case Study
  • PropTech
  • Product Design
  • GTM

Problem

Tenants and landlords lack a shared system for rent-splitting, repair requests, receipts, and payment reminders after a lease is signed — creating friction, delays, and lost documentation.

Metrics

  • Acquisition: signups vs app downloads
  • Activation: first payment rate; landlords adding tenants
  • Retention: automatic payment setup vs active properties

Outcomes

  • MVP scoped as a dual-access mobile app (tenant + landlord) with cloud sync
  • USP: automated rent-splitting and shared utility invoice payments among co-tenants
  • GTM via broker partnerships at lease signing; license and transaction-fee monetization paths

Longer write-up

Optional long-read with wireframes, GTM, and extra narrative lives on Medium.

Medium →

How I would design a tenant-landlord product

A product manager’s approach from brainstorming to launching an app for the PropTech space — tenant pain points (receipts, repairs, rent-splitting), landlord pain points (reminders, vendor contacts, inspections), wireframes, GTM via brokers, and AARRR metrics for the MVP.

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