Professional hub
Summaries of product strategy, GTM, and design work. Each card is labeled shipped, interview, or publication. Mini-cases live here; longer write-ups stay on Notion or linked sources.
At Phenom I owned enterprise ATS onboarding on the Talent Experience platform and cut implementation from 13 weeks to 5, with the discovery tool and automated deployments doing the heavy lifting.
A mobile-first Progressive Web App (PWA) built from scratch to centralize gym performance, body metrics, and recovery telemetry into a unified Notion OS, featuring a RAG-driven AI fitness coach.
We drove a 35x surge in leads, achieving ~6.3x ROI and cutting the CPL to ~$82.50, well below the $200 marketing average.
Designing and launching a proprietary AI-powered resume analyzer that leveraged unique data to create a high-volume, high-ROI lead generation channel.
Driving adoption and revenue for Unstop's T&P Automation Software by rapidly building a B2B2C platform that solved college pain points and enabled college-paid student subscriptions
A case study written for Virtual Internship’s interview case study assessment round for increasing the number of job postings on their platform
A case study to minimize ride cancellations and enhancing rider experience on Uber written as a part of Unstop interview process in the case study round
A case study on the GTM strategy for Interview Kickstart’s Resume Review Tool, asked for Interview Kickstart’s Case Study Assessment Round
A product manager's approach to improving WhatsApp — status privacy lists, message reactions, video sharing, group admin controls, and features WhatsApp may never build.
A case study written for the assessment round that was part of the APM interview process at JobsForHer
Developed an omnichannel strategy for Pine Labs, designing a unified platform to solve operational chaos for Indian merchants by seamlessly integrating online and offline commerce.
Designing a tenant–landlord relationship app for the PropTech space — from pain points and wireframes through GTM, monetization, and AARRR metrics.
An analysis of Threads App released by Meta at launch and what could have they done to retain more users